I grew up in a hippie family in southern Sweden, where creativity, compassion, and curiosity were core values. So when I decided to study at KTH, I became the black sheep of the family. But that mix of free-spirited exploration and structured problem-solving has shaped who I am today.

For the past decade, I’ve been deeply involved in the construction industry, leading large-scale real estate projects from concept to completion. I’ve worked with some of the top architectural firms and developers, managing everything from market analysis to budgeting and procurement. Leading teams and making things happen has always been a natural part of my work.

Beyond my professional life, I have a strong interest in exploring consciousness—whether through meditation, yoga, or running. That same sense of presence and curiosity guides me as a leader.

One of my proudest achievements is founding TillgänglighetSverige, an initiative that grew from my time assisting a blind girl, Matilda, while studying. Seeing the world through her perspective opened my eyes to the barriers many people face. Since then, I’ve worked to make buildings more accessible and to educate property owners, architects, and municipalities on the importance of inclusive urban planning.

At AI Bob, I bring together my industry expertise, leadership experience, and passion for meaningful change. I believe that by improving how we build, we can create a future where mistakes are minimized, quality is maximized, and people can truly trust the process.